When selling a home, understanding a little bit about home buyer psychology can help you move your home more quickly. After all, what people perceive helps define how they act.
A recent article from RealEstateJournal.com listed techniques home sellers can use to attract more offers from buyers.
The tips included:
- Number Play: $299,999 seems far less expensive than $300,000
- Connotation: Precise numbers indicate value; Round numbers indicate prestige
- Simplicity: If you drop the price, make the math easy for the buyer so the savings are obvious
Curiously absent from the piece, however, is the #1 home selling tip that every good real estate agent knows:
To sell your home quickly, price it right.
A "good buy" speaks for itself -- no psychology required.
